The BLT principles consists of action words that you
would want your prospects to have with you. This is also the reason why
autohumanization works. Automation will cease to work unless you give
it a humanized touch.

The more money you want to earn, the more
personalized your approach must be. You cannot expect to turn your
prospects into leads until you are able to elicit the BLT principle in
them.

The BLT principle may also be called the KLT principle.
It’s Believe (or Know), Like and Trust. Let us examine each of these in
depth.

Believe

All marketers bank on
belief. You have to be able to convince your prospects that what you
have to say is believable. If you are providing a too good to be true
offer, then most people would probably not give you the benefit of the
doubt. The sad fact is that many internet marketers in the past have
promised hollow things all for the sake of getting someone to buy their
products.

If you put yourself in the perspective of those who
have been badly burned by yet another ill-fated marketing pitch, then
you might as well be more wary from receiving offers in the future. If
you make them sure that you are believable, then it can eventually lead
to the remaining two steps in the BLC principle.

Like

It
is one thing to make them believe in you. It is quite another to make
them like you. I know it may be a difficult pill to swallow, but you
have to make your customer like you first before you sell them
anything. If you find it hard to be a bit of a people-pleaser even just
for this venture, then you might want to seriously consider a paradigm
shift.

Liking from an internet marketer’s perspective is not
really about them liking you on a personal level even with all your
idiosyncrasies. But it is really all about making them like what you
have to offer, like your style of marketing and all those things
contributory to your business.

Trust

The
very last thing that you can build with your prospects to make them
sure buyers is trust. In any relationship, whether it is personal or
business-related, trust is vital. If you get them to like and believe
you, but not trust you, you will only get more page views and no buyers.

Building
trust is a thing that you can master over time. It is also not an
overnight success. Trust is something you have to work on regularly
with all your prospects.

Once your prospects or leads learn to
believe, like and trust you, it will only be a matter of time before
you feel your business thriving and increasing. While it’s true that
there are still a great deal of things to learn, once you have the BLT
settled in your business, most of the things you will be doing
afterward will be a breeze.