You may not want to pass off as some venomous
marketer trying to milk them of their money. You would not also want
them to think that a robot is sending them spam, because being labeled
a spammer is one of the worst things that could happen to an internet
marketer.

As an internet marketer, you got to show some love in
your follow up email messages. In making your pseudo-love letters to
your prospects and professing your undying devotion to serve them and
sell great products to them, here are a few simple techniques to try.

“Call me by my name” technique

There
is nothing more impersonal and unappealing than a letter that is
obviously generic and sent to the rest of the world. “Dear User” or
“Dear Subscriber” does not quite make it when you are doing Internet
marketing.

Everyone treasures it when they are addressed with
their first names. Lately, there have been more internet marketers who
do this, but you can stand out by means of using other techniques below
along with this one.

Keep it Short and Sweet

If
people want a novel, trust me, they will not read from their email
inboxes. Save the drama and lengthy suspense to the authors of
bestsellers in bookstores and cut to the chase. Normally, people who
check their email messages for updates prefer short messages.

This
is a challenge for you as an internet marketer: do not lose your spice
even when you lessen the length of your followup emails. Keep it short
and sweet and people will love you for it.

Be generous with your Thank Yous

You
might think that thank you email might be just a waste of time, but it
actually goes a long way. Few internet marketers remember this rule of
thumb. Whether they purchased a minor product or a major one, opt-in
for subscriptions or any other transaction with you, it is quite
impressive to give your thanks. Prospects find it quite refreshing to
read about.

Lend variety to your Method of Expression

You
can use email. You can use video or audio. Be creative. You cannot
expect people to always look forward to seeing the same old thing. Even
the best of lovers love variety and think up of a hundred ways to
express their love. You do not necessarily have to work like a circus
performer to please and entertain, but you must at least have the flair
to break the ice every once in a while.

Offer something new regularly

It
is not just the manner of expression, but giving them something else
beyond the subscription is something your subscribers will thank you
for. Giving a tip or two or some freebies wouldn’t really hurt your
budget, so give some of it from time to time.

You can also offer
discounts and other cross sells with relation to your products.
Whatever it is, make sure that it is useful, related to the field from
which you are promoting and effective when they do use it.