Are you wondering how you must start in making your
own E-course or mini-course? I would not really wonder why you would
want to make one. Most of the best internet marketers in the world
became known for this field because of their knack in harnessing the
power of their products by means of having an E-course or mini-course.
In a way, it is like appetizer to a huge meal.

You will find that
the people who are making E-courses are inviting people to have a free
taste of their products and services. With these six steps, you will
find that you can make your own mini-course without working up a sweat.

Step One: Select A Technique

What kind of E-course
would you want to develop? Would you want it to be a single online
tutorial, or a ten-part series mailed to your subscribers regularly?
How would you name it? “Fourteen Secrets to Getting the Career Your
Want” sounds better than the more general “How to Be Successful” title.
These are the things you need to decide upon early on as you construct
your mini-course.

Step Two: Choose Which Materials to Include

Most
of the things you will be including in your mini-course must be
offshoots from what you actually have to offer. You may choose to chop
off an entire product or book into different segments and offer it to
different prospects simultaneously. You can also take excerpts and make
articles out of materials that are further expounded in your products.


Step Three: Have your squeeze page or subscription form ready for launching

Of
course, you will get a viewer to opt-in with your form. It must be
something that can be seen easily by the reader or website visitor.
Also, it must contain the benefit laden statement that describes your
lucrative mini-course offer. Make it as simple as possible, and install
it in your page as soon as you finish deciding which materials to
include.

Step Four: Advertise

Aside from
your squeeze page, getting link backs is an effective way to promote
your minicourse. Advertise your free offer, and make it widely spread
as soon as possible. Use message boards, blogs, podcasts or whatever
you can efficiently use to be able to announce your mini-course.

Step Five: Strategize with frequency and volume

Decide
how much of the material you are to send out and how frequently you are
to send it. Your prospects are most inclined to hang on to the series
and obtain maximum learning from it, so do not disappoint them.

Step 6: Seal it with an Offer

Finally,
the thrust of the mini-course is that it gives you an ability to give
your readers an offer they cannot resist. Be very creative, and
strategically place your offer within the pages of the series. Be
persistent and place the offer in every email you send them. Keep the
offer open, but at the same time set a deadline to emphasize urgency.
Again, the use of benefit-laden statements will contribute in this
aspect greatly.