If you have finally convinced yourself that you are
news worthy and are ready to make your very first news release,
congratulations. Allow us to assist you, and there is no better way to
be able to brainstorm for a news release than using the system most
news journalists use to be able to make a good, concise and meaty news
article.

This is also known as the 4W’s and 1H principle. There
are five W questions you must and one H question that must be answered
in every newsworthy article. Famous newswriters know this by heart, and
will not consider any other set of fact that does not satisfy or answer
all the required questions. As you make your news release, may you be
guided by this WWWWH strategy.

Who am I targeting this to?

The
main thrust of your news release is the people you will be serving with
it. It is no longer just about your target market. If you are making a
news release, you are bringing it out into the world, into the open sea
of possibilities.

Some specific target would help narrow down
your focus a bit. Is it classified under world news, some region in
Asia or Europe? Remember that while news articles are universally
similar, you will find some cultural deviations that you can inculcate
in your news release. This might just affect the readability of your
news release.

What do I want to accomplish?

What
reactions are you planning to elicit in your readers if you make this
press release? Aside from the more obvious reasons of making a news
release, what are other underlying factors which would help you
motivate yourself in accomplishing this news release? Do you have any
deadlines for these results?

When will I release it?

Timing
is of the element in any kind of endeavor. In the same way, you must
properly plan when to give out your news release. You must be able to
find a good time where it will have considerable attention and
publicity, under the circumstances most favorable for you.

Where will I post it?

The
question of when is also accompanied by the venue with which you choose
to place it. Where will you post your news release? This is very
important since you will be expecting some results. If you want to
achieve good numbers from this one, then you must really post it in an
area that is widely viewed by people you want to reach out with.

How will I make best use of it?

You
own your news release. You decide what to do with it. And how will you
make the best use of it depends on what targets you have set for
yourself to begin with. If there are ways to be able to augment
whatever you are to construct in your news release, then it will be so
much the better.